With the aim to empower the Bachelor of Science in Tourism Management (BSTM) students on the unique and rich the-Filipino-way service excellence and to serve as one of their preparations for their upcoming on-the-job training (OJT), the Department of Tourism – Regional Office V (DOT-ROV), in collaboration with Sorsogon State University – College of Business and Management (CBM), successfully spearheaded Filipino Brand of Service Excellence Training to fourth-year BSTM students today, November 07, 2023, at the SorSU Audio-Visual Hall, Sorsogon City Campus.
Dr. Maria Luisa P. Mirasol (Dean, College of Business and Management) commenced the training-workshop with opening remarks, emphasizing that in the Philippines and in the Pamantasang May Puso, service excellence is not just a commitment; it is a way of life.
“Our culture places an intrinsic value on hospitality, warmth, and genuine care for others. It is in the spirit that we gather to enhance and celebrate our unique Filipino brand of service excellence. This training program represents an opportunity for you and for us to delve deep into the heart of our tourism service industry, to refine our skills, and forge lasting connections.
We believe that by harnessing our Filipino values, we can set new standards and enrich the lives of those we serve… Let us embrace the Filipino brand of service excellence and set forth on a path to redefine service excellence in our beloved country. Together, we can make a profound impact in our communities and beyond.”
Meanwhile, SUC President III, Dr. Geraldine F. De Jesus, in her message, commended the initiative of the Department of Tourism – Regional Office V (DOT-ROV), in which she highlighted the need for trainings like this as much as classroom lectures for students to fully understand their chosen future profession.
“With the commitment to serve other people from different cultures and nationalities, you should be familiar not only with the culture and history of our nation but also present yourselves as ambassadors of friendship and goodwill to the visitors. To be able to do this, you have to learn about the Filipino Brand of Service Excellence.
… If you choose to pursue more lofty professions with opportunities to travel the world, then it will certainly increase your chances of being hired if you possess the positive personality and outlook in life that best define a Filipino — pagiging pala-kaibigan, masayahin, masipag, malakas ang loob, maaasahan sa trabaho, at higit sa lahat may puso.”
Afterward, Mr. Kenneth C. Funtelar (SPTCAO) likewise delivered a message, which was subsequently followed by the talk sessions of Mr. Emmanuel F. Duran (DOT Regional FBS Trainer), the distinguished resource speaker of the event, where Mr. Duran discussed comprehensively and interactively the following concepts, to wit: Module 1: Service Excellence and the Filipino Values; Module 2: Delivering Excellent Service Using the GUEST Technique; and Module 3: Service Recovery: The HEART Method.
The training program concluded with the closing remarks of Ms. Maria Bernadette S. Mirate (Program Chair, BSTM). (SorSU PIO)
